15 Useful Tips for Creating a Podcast Program

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15 Useful Tips for Creating a Podcast Program

12-17-2006, 12:13 PM,

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mandy Offline

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15 Useful Tips for Creating a Podcast Program

Quote:Frankly, using a podcast to sell enterprise software to manufacturers sounds like a very dumb idea. Except, as MarketingSherpa's new Case Study reveals, podcasts can produce real results -- but only if you target just the right executive and use 15 best practices to create and promote them. Plus, podcasts can be gloriously low-budget to pull off. Here's what you need to know (plus creative samples):...

full article: http://www.marketingsherpa.com/sample.cfm?ident=29811

Quote:Step #1. Content best practices

Keep it short...
Make it regular...
Multiple voices...
Multiple "stories."...
No direct shovelware...

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