Holiday Ecommerce Trends: Winners, Losers, and Brand Loyalty

[mandy]

"Online brand preferences are hardening as consumers become more loyal and increasingly accustomed to the design and organization of their preferred sites," Stephen Foster, director of competitive research for Keynote Systems, declared. "In mature Internet markets, we are starting to see the same types of consumer brand loyalty you would see in the offline world."...

"Clearly, 2006 saw the rise in Web retailers using personalization to merchandise smarter to their customers -- specifically by aligning merchandising efforts with the functionality of their Web sites, so that consumers are not just marketed what a retailer wants to sell, " O'Neil said...

full article: http://www.ecommercetimes.com/story/AgCl...hips.xhtml