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Holiday Ecommerce Trends: Winners, Losers, and Brand Loyalty
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01-10-2007, 10:35 AM,
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Holiday Ecommerce Trends: Winners, Losers, and Brand Loyalty
Quote:"Online brand preferences are hardening as consumers become more loyal and increasingly accustomed to the design and organization of their preferred sites," Stephen Foster, director of competitive research for Keynote Systems, declared. "In mature Internet markets, we are starting to see the same types of consumer brand loyalty you would see in the offline world."... full article: http://www.ecommercetimes.com/story/AgCl...hips.xhtml |
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