Six simple steps for creating sticky marketing material

[mandy]

I thought I'd devote a follow-up piece to some practical ways to make things sticky...

# #1: Know your audience
# #2: Manage audience expectations
# #3: Show, don't tell
# #4: Establish rapport
# #5: Contact and offers
# #6: Give them a reason to shop...

full article: http://imediaconnection.com/content/13221.asp