uBid, other online firms shift to TV, radio advertising as online ad rates soar

[Kristijntje]

With the cost of Internet advertising surging as it gains favor, companies like Chicago's uBid are trying TV and radio to get their messages across...

Faced with the escalating costs of online pay-per-click advertising, many companies are looking for new tactics to boost response, experts said. For the first time, keywords priced at more than $1 made up more than half the overall search spending in the third quarter of 2006, according to Performics, a search and affiliate marketing division of New York-based DoubleClick.

The overall cost per click has climbed 30 percent to 50 percent per year during the past two years, reflecting advertisers' willingness to spend more so they don't miss out...

full article: http://www.chicagotribune.com/business/c...5015.story