Lessons in SEO: Linkbaiting 101

[mandy]

Linkbaiting and Viral Marketing have a lot in common, but I'm gonna let you in on a little secret - they're NOT the same. The goal of viral marketing is exposure and branding. The goal of linkbaiting is links! The process may be very similar but the measurement of success is quite different. Exposure is great, branding is grand - but without successfully obtaining a quantity and quality of backlinks from a campaign linkbait is a failure. We MEASURE with technorati and yahoo, and an understanding of link value. The indirect value of these links for search rankings and targeted traffic from search engines is what linkbaiters crave. For more on the disconnects between marketing and SEO please see the stunt train seo marketing manifesto...

full article: http://www.webpronews.com/blogtalk/blogt...ybook.html