Google in talks to acquire in-video games ad agency Adscape Media

[mandy]

Placing ads within online video games isn't an entirely new idea, but Google's entry into the space may cause it to take flight. The search giant, famous for its success in Internet advertising, reportedly will acquire Adscape Media as a vehicle to enter -- or perhaps take over -- the video game advertising world...

"I think what keeps advertisers from adopting the medium is that it doesn't feel obviously relevant to them. If you're a bank or traditional advertiser, games are not the first thing you think of because they feel so untested," Shar VanBoskirk, an analyst for Forrester Research, told the E-Commerce Times. "I think what Google's entry into the space does is give the whole space credibility."...

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