Google making effort to minimize Googlebombing

[mandy]

We wanted to give a quick update about "Googlebombs." By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead. The actual scale of this change is pretty small (there are under a hundred well-known Googlebombs), but if you'd like to get more details about this topic, read on.

First off, let's back up and give some background. Unless you read all about search engines all day, you might wonder "What is a Googlebomb?" Technically, a "Googlebomb" (sometimes called a "linkbomb" since they're not specific to Google) refers to a prank where people attempt to cause someone else's site to rank for an obscure or meaningless query. Googlebombs very rarely happen for common queries, because the lack of any relevant results for that phrase is part of why a Googlebomb can work. One of the earliest Googlebombs was for the phrase "talentless hack," for example...

full article: http://googlewebmastercentral.blogspot.c...bombs.html

[sneakymagenta]

Google making effort to minimize Googlebombing

[mandy]

A commentary on Google's decision:

The company is allowing concerns about its public image to influence the search results it dishes up. The upshot in this case may be salubrious, but what kind of precedent is being set here?

And, perhaps more important, what does it tell us about what's inside the Google black box that determines how most of us find information on the web most of the time?...

The perception of Google as an honest broker, disinterested in the information it presents, remains a popular one. We like to believe that "we the people" control what comes out of Google's mouth.

But while that may have been true once, and while it was in fact one of the company's founding ideals, it's not so true any more...

full article: http://technology.guardian.co.uk/opinion...08,00.html