Behavioral targeting tips for ecommerce retailers

[mandy]

The attraction of BT for retailers
Outside of a focus on their ecommerce operations, retailers have historically been drawn to promotion and direct-to-sales strategies, programs and tactics. This has led retailers to online programs such as affiliate marketing, search engine marketing, email marketing and other such tactics that embrace a direct marketing model.

The heightened awareness of BT has caught the interest of retailers and they are drawn to the direct marketing and sales promise of behavioral targeting. It addresses some key issues that continue to challenge retailers and cataloguers such as increased competition, escalating costs in search marketing, new customer acquisition as well as increased incremental sales...

full article: http://www.imediaconnection.com/content/13257.asp

[BellisimaJ.]

A KPMG recent holiday customer survey, for example, revealed that 75 percent of 1,200 consumers said a simple return policy helped them decide which retailers to patronize. Armed with this industry data, retailers could target those customers that visited their site but didn't purchase with a return policy message. Late-shipping guarantees also drove significant sales this past holiday season. This could be another potential message for re-targeting to help close the sale.

I assume they mean with a message on the site, not directly to those customers?

Good article. TY, Mandy!