Using Web 2.0 technologies to create an effective Ecommerce Website

[mandy]

An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires that your team master a steadily expanding skill set: artful merchandising, pragmatic technology, customer-centric creative, online acquisition, and the emerging science of Web analytics. And it takes a big-picture understanding of how to put those pieces together.

You may wince at buzzwords, but the new ideas, technologies, and tools huddled under the header “Web 2.0” are changing the relationship between your site and the people who shop it. As a result, staying current and walking the “know thy user” talk are more important — and more potentially rewarding — than ever...

full article: http://multichannelmerchant.com/webchann...er_012007/

[BellisimaJ.]

Am I stupid or does this not make sense??

An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs.