Load-Testing Your Site

[mandy]

Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen side effects. Also, your site is probably showing double-digit traffic growth. And your e-mail file has almost certainly grown as well.

All of which means that when you need your site to perform its best — when handling the massive response to that killer e-mail campaign, for instance — it could crash, so that customers and prospects trying to log on get error messages. Or just as bad, your Web pages … load … very … slowly.

According to a report published this past summer by JupiterResearch, 33% of dissatisfied online shoppers attributed their dissatisfaction to a Website's being too slow. Another 28% attributed it to having received error messages. More damning still, three-quarters of online shoppers said that when they experience a site that freezes, is slow, or has a convoluted sales process, they will never shop from it again, and 27% said they'll tell their family and friends about their negative experience...

full article: http://multichannelmerchant.com/webchann...ad_022007/