How testing builds a better home page

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How testing builds a better home page

10-06-2005, 02:14 PM,

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mandy Offline

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How testing builds a better home page

Quote:Producing the most successful web pages takes testing and optimization, but the best results require more than what retailers see in most simple A/B tests...

...Roche also advises online marketers testing home pages to measure whether the changes improved visitor penetration deeper into the site, moving them toward the shopping cart, rather in terms of direct conversion off the home page

full story: http://www.internetretailer.com/dailyNews.asp?id=16334

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