Google Testing Google Checkout Buttons on AdWords Ads

[mandy]

In addition to being able to filter search results on Froogle to find Checkout stores, a feature Google rolled out in September, it is testing new Google Checkout "buttons" on AdWords advertisements. "The experimental badge we're testing uses a Checkout button rather than a cart image to identify Checkout merchants. This test will appear on a very small percentage of queries and we look forward to learning from experiments like this so we can ensure Checkout continues to deliver value to everyone - especially our users who are eager to find fast, secure places to shop when they search."

Google is also making it easier to find Checkout stores in product search results. For example, a search for "laser pointer" on Google.com shows clustered links at the top of the page for "product search results"; Google recently added an extra link to this section linking to results exclusively from Google Checkout stores...

full article: http://www.auctionbytes.com/cab/abn/y07/m01/i29/s01