Boston Mayor calls for ban on guerrilla marketing

[Kristijntje]

Calling it a threat to public safety, Mayor Thomas M. Menino is now pushing to ban all guerrilla marketing campaigns in the wake of the covert advertising scheme that sparked chaos across the Hub.

Menino told the Herald he had discussions with Time Warner honcho Dick Parsons and Turner Broadcasting CEO Phil Kent yesterday in which he expressed his dismay. Turner hired New York guerrilla-ad agency Interference Inc. to promote the Cartoon Network’s “Aqua Teen Hunger Force” and OK’d the company’s underground marketing tactics...

full article: http://news.bostonherald.com/localRegion...eid=180602

An earlier story:

Turner Broadcasting plans to take responsibility for the "hoax devices" that were found at several locations in and around Boston Wednesday that forced police bomb units to scramble throughout the area.

The incidents were part of a marketing campaign that involved a character from the cartoon show "Aqua Teen Hunger Force."...

full article: http://www.thebostonchannel.com/news/108...etail.html

[thentavius]

Funny how Boston was the only city that responded that way (6 or 7 other cities were involved)--AND funny how it took them two weeks (wa it?) to freak out, after  finally noticing the things.

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