How Luxury Brands can protect themselves from Counterfeits

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How Luxury Brands can protect themselves from Counterfeits

02-09-2007, 10:21 AM,

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mandy Offline

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How Luxury Brands can protect themselves from Counterfeits

buySAFE CEO Jeff Gross addresses the issue of counterfeit luxury goods:

Quote:The Solution

I believe there are two components to the problem that need to be solved for:

1) Preventing online buyers from unknowingly buying a counterfeit and

2) Stopping buyers who intentionally want to buy a counterfeit

In the unknowing buyer scenario, which I believe makes up the vast majority of the problem, luxury-brand owners need a way to ensure buyers can be 100% confident before they make a purchase that the item they are buying is real and that they are buying from a legitimate and trustworthy retailer...

full article: http://blog.buysafe.com/buysafeblog/2007...luxur.html

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