The Truth About Link Buying

[mandy]

There's no denying that the number of inbound links is one of the most critical elements to optimizing a site to rank well in search. The methods employed in obtaining those links, however, is a platform for both ethical and practical debate. With all factors considered, is buying links a good idea?...

Ethically, one could probably make the case that buying links could be a reprehensible tactic. Basically, you're buying an endorsement from someone who may not have been willing to do so until cash was involved. Where's the value in that kind of linkage?

Practically, however, it's hard to argue against link buying totally. The fact of the matter is that links are vital to rankings, period. How can you discredit someone for buying links if they are willing to shell out the cash, especially when those links could be the difference between the supplemental index or a top ten ranking in the SERPs?...

full article: http://www.webpronews.com/insiderreports...ated-truth