China's fever for e-commerce: changing demographics fuel growth
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02-11-2007, 10:50 AM,
Post: #1
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China's fever for e-commerce: changing demographics fuel growth
Quote:The Chinese consumer demographic is changing dramatically. The frugal, conservative aging population does not buy online, wear designer fashions or play Internet-based games. The generation of middle-class youth has more disposable income and is not afraid to spend it. This bodes well for multinational companies that hope to tap into China's fever for e-commerce.... the opposing view: Quote:While China's Internet users will hit more than 140 million by the middle of 2007 and will overtake the U.S. as the largest group within the next few years, critics believe that e-commerce will never take off here because, as a matter of culture, Chinese do not like it... full article: http://www.ecommercetimes.com/story/7u86...hina.xhtml |
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