Will Video Clips help Etailers build customer traffic and sales?

[mandy]

It was just a matter of time. Online retailers have begun capitalizing on the YouTube craze, offering a video platform for product demonstrations, rants and raves, sentimental messages and just plain bizarre behavior.

At this point there is little question that the videos, on sites like 1-800-Flowers.com, Buy.com , Blendtec.com and many others soon to come, have novelty value. Whether they will help build customer traffic and sales over the long term, though, remains an open question.

"The scary thing is that we don't know the financial implications of this," said Jim McCann, the chief executive of 1-800-Flowers, which recently began two initiatives to post user-generated videos on the site. "Does it have any benefit for sales? I can't answer that. We're just going on a leap here."...

full article: http://www.ecommercetimes.com/story/VzOb...lips.xhtml