Mega Brands' Stores underperforming on eBay

[mandy]

Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.

The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.

But Trevor Ginn, head of consulting at eBay service provider Auctioning4u, says sales have slowed for several brands that used to generate 'moderate volumes'.

Many have also managed to pick up negative feedback from buyers - mobile firm 3 has a particularly bad score of only 93.3%...

full article: http://www.e-consultancy.com/news-blog/3...-ebay.html

[thentavius]

Oh! But aren't those the people eBay wanted on board the most? LOL.  ;D