Skype launches SkypeFind business-recommendation and rating system

[mandy]

Adding a somewhat curious twist to its Internet-based calling scheme, Skype Wednesday announced a new program called SkypeFind, a business-recommendation and rating system that is integrated into the company’s latest beta client for Windows-based PCs.

Though moving into the competitive waters of Internet-based ratings might seem like a stretch for Skype, executives there said the plan was a “natural next step” for the service, which has relied on viral marketing and word-of-mouth recommendation to build its sizable user base. And since the service will also provide click-to-call functionality to businesses, it could also generate revenues from people who pay to reach the PSTN from their Skype client...

full article: http://gigaom.com/2007/02/21/skypefind