Domain Name Appraisals and Website Valuations

[mandy]

2 tools:
website valuation: http://www.dnscoop.com
domain name valuation: http://www.leapfish.com

what is the best way to assign value to a web site?

Here are some basics I’ve always used:

  1. Revenue : It’s a good rule of thumb to look at site’s current monthly revenue, and multiply that by 36; 3 years. If you’re buying the site, look at the revenue opportunities that are missing. Does it use Text Link Ads? Google AdSense? You can find good value in a site that is not monetizing to its fullest advantage.
  2. Community : Can the value of one user be assigned? If a forum has 5,000 registered users and each user is valued at a $10 acquisition price, that’s an easy added bonus of $50,000 to a site. Sure, the value of a registered user is questionble, but it is a major factor...

full article: http://www.searchenginejournal.com/?p=4444#more-4444