Retailers who don’t get regular web design makeovers risk being left behind

[mandy]

To quote a former U.S. president, “Oh, the vision thing.” For the e-commerce web site design thing, vision is crucial...

There are nearly 109 million web sites in the world, according to Internet research firm Netcraft Ltd. If they were entered in Best in Show, what web site design standards could a judge use to make a decision? Applying the word “standard” to the art and science of site design is as ludicrous as the Miss Universe Pageant: Does tall play well in The Ukraine? Are Australians biased against plastic surgery? And where is Miss Centaurus Galaxy?

According to one judge, though, there actually is one standard that can be used to determine best or worst, right or wrong: the audience. “Site design only is wrong if you choose the wrong solution based on who your customers are,” ...

full article: http://www.internetretailer.com/article.asp?id=21561