eBay on the prowl for teenagers' wallets at social networks Bebo, MySpace

[mandy]

In its search for growth, eBay Inc. is starting to go after teenagers' wallets, teaming with social-networking sites to lure younger customers.

The San Jose, Calif., online auctioneer is working on launching a feature for visitors to social-networking company Bebo Inc., which caters largely to teenagers. The idea is, Bebo users would be able to use the site to post lists of items they want to sell or buy on eBay. Clicking on an item on the list would send Bebo users to eBay, bringing eBay a potentially lucrative stream of new visitors.

EBay is "looking to engage a younger demographic in a very creative way," says Jim Scheinman, vice president of business development at Bebo, San Francisco. The majority of Ebay's users now are 35 to 44 years old...

full article: http://www.azcentral.com/business/articl...01-ON.html