Video sites dangle cash to video producers

[mandy]

As video sites look for ways to attract higher-quality content, they are dangling cash, usually offering to give creators a cut of the advertising revenue that their work generates.

Revver, the Los Angeles-based company that pioneered the practice, shows a still-frame ad at the end of a video and funnels money to the creator every time a viewer clicks on the ad.

Metacafe inserts a similar still-frame graphic at the end of a clip; it pays creators $100 when their video has been viewed 20,000 times, and $5 for every 1,000 additional views.

Other sites, like TurnHere and ExpertVillage.com, offer upfront payments for videos on assigned topics, like a tour of Golden Gate Park in San Francisco, or an instructional video about skydiving...

full article: http://www.ecommercetimes.com/story/na7W...tors.xhtml