Aftermarket Domain Valuation Factors

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Aftermarket Domain Valuation Factors

03-30-2007, 08:10 AM,

Post: #1

mandy Offline

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Aftermarket Domain Valuation Factors

Quote:Consumers purchase domains for a variety of reasons. These unique motivating factors shape the value which is attributed to domains by individual buyers. It logically follows that a domain's true value can only be attributed to a specific buyer at a particular moment in time. Following is a framework of primary factors that buyers commonly attach to each domain purchase.

Brandability...
Mindshare...
Commerciality...
Specificity...
Realization...
Immediacy...
Intent...

full article: http://www.dnjournal.com/articles/afterm...actors.htm

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