How to Turn Virtual Currency Into a Revenue Generator

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How to Turn Virtual Currency Into a Revenue Generator

04-10-2007, 09:15 AM,

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mandy Offline

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How to Turn Virtual Currency Into a Revenue Generator

Quote:SUMMARY: What if you offer low-priced content on a pay-per-use basis but want customers to act more like subscribers with a long-term relationship to your site?

See how one company created its own virtual currency to also serve as a marketing tool to encourage customers to return. The system is working so well that they've had 48.5% compound annual revenue growth over the past five years and their repeat customer rate is 47%...

full article: http://www.marketingsherpa.com/article.html?ident=29925

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