Is Participating In Google's CPA Program The Right Move For Your Business?
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03-25-2007, 01:05 PM,
Post: #1
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Is Participating In Google's CPA Program The Right Move For Your Business?
Quote:This overview is important because your target CPA and your site's ability to convert traffic affect the willingness of a smart ad-server system to show your ads at all. The higher CPA you select and the better your site is, the more impressions the smart ad server allocates. full article: http://clickz.com/showPage.html?page=3625311 |
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03-29-2007, 03:57 PM,
Post: #2
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Google AdWords Pay Per Action Ads May Reduce Click Fraud
A related article:
Quote:Google is beta testing a different business formula for its AdSense product that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. The new program could help address the click fraud problem that dogs the pay-per-click sector of the online ad industry... full article: http://www.ecommerce-guide.com/news/news...hp/3668566
Al draagt een aap een gouden ring, het is en blijft een lelijk ding
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04-02-2007, 10:41 AM,
Post: #3
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How to Use Cost Per Action Advertising to your Advantage
A related article:
Quote:To read most of the articles on Googles expanded test of CPA-based content ads, you would think it was the greatest invention since the wheel. It could be great for certain advertisers, but only if they do it right. As it turns out, thats not so easy. full article: http://www.webpronews.com/expertarticles...done-right |
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