Buzz Marketing for Dummies

[mandy]

2 part article:

Word-of-Web methods work better for tightly targeted market segments than they do for mass marketing or volume traffic. Your site should be live and functioning properly before you drive significant traffic to it, and at that point, she recommends you allot about half a day per week for online marketing...

There are four simple rules for success:...

Seven is your lucky number. That's the magic number of times that people must see your name or Web site to remember it. Guess what? Seven is how many times you should appear on any one blog, board, chat room, or network to see results....

full article: http://www.auctionbytes.com/cab/abu/y207...bu0188/s03

Personal social networks, with their emphasis on individual profiles, appeal to a young demographic struggling with the age-dependent search for identity. Unless this activity is part of their job, most busy adults don't have time for extensive social networking.

Like blogs, this B2C technique is very useful for those in the entertainment, fashion, and consumer technology fields with an audience of teens and unmarried young adults, from 15- to 34-years-old. If this isn't your audience, devote most of your energy to other marketing methods.

full article: http://www.auctionbytes.com/cab/abu/y207...bu0188/s04