Tips for improving your website's site search and improving ROI

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Tips for improving your website's site search and improving ROI

04-12-2007, 09:13 AM,

Post: #1

mandy Offline

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Tips for improving your website's site search and improving ROI

Quote:SUMMARY: Getting search right is critical to reaching your customers and prospects, but the challenge isnt limited to commercial search engines. The most important searches are often the ones users perform on your own website.

MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.

How can you improve your internal search features? We asked an expert for his top nine suggestions...

A few strategies:

Quote:Strategy #1. Anticipate key users search behavior
Strategy #2. Never show users a blank results page
Strategy #3. Use search terms visitors will use

full article: http://www.marketingsherpa.com/article.html?ident=29929

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