Yahoo Sponsored Search and PayPal team to challenge Google Checkout

[mandy]

    As an extension of the strategic relationship between Yahoo! and eBay, the two companies are partnering to improve the online shopping experience for consumers. Beginning today, April 17, Yahoo! Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment. The program enables a streamlined purchase process for the more than 100 million PayPal customers on the Internet, and helps extends the value of Yahoo!'s new search marketing platform (Project Panama).

    This is great news for online shoppers and for merchants. Both want the online shopping and buying process to go smoothly and quickly, and connecting Yahoo! Search with PayPal Express accomplishes that," said Rich Riley, Sr. Vice President, Online Channel & Small Business Services, Yahoo! Inc. "Yahoo!'s new search marketing platform delivers consumers more relevant search results, and now, with the shopping cart icon, a clear and simple path to making purchases."

full article: http://blog.searchenginewatch.com/blog/070417-222131

[BellisimaJ.]

Wonder how long it will take Google to respond in kind? :