Web Marketing 2.0: SEO, SEM, Keywords, and Search Engines

[mandy]

Another step in making your site as search engine-friendly as possible is to ensure that the architecture doesn't present any obvious roadblocks. Flash is probably the best example of a technology that is much more aligned for the end user than for the search engine spidering process. It's OK to have some Flash on the site, but it's not a good idea, from a search engine ranking perspective, to have a home page that is all Flash. In general, the less, the better.

Both content management systems (CMS) and template driven Web sites can be problematic for SEO. The problem with many of these frameworks is that the site owner has very little ability to make modifications to the coding of the site and the majority of templates are not SEO-friendly to begin with. Before purchasing a new Web site that is template or CMS driven, be sure to investigate the degree to which it has been designed with SEO requirements in mind.

Lastly, commit to a link development initiative, as link popularity is a component of the ranking criteria for the major engines, particularly Google. The greater the number of quality inbound links you have to your site, the better. Be careful, as link building is often abused, which can cause more harm than good. Incrementally adding relevant links to your site is the best approach...

full article: http://www.ecommercetimes.com/story/9stH...g-20.xhtml