Creating Cellphone Friendly Web Sites Is Getting Easier

[mandy]

Johannes Tromp says the Web site for his South Carolina bed-and-breakfast generates good business. But last fall, he found a way to reach even more potential customers: He made a version of the site for cellphones.

Mr. Tromp signed up for a mobile Web address with the newly available suffix "dot-mobi" and used a self-starter kit from a company called Roundpoint Ltd. to build www.kilburnie.mobi, the mobile site for his Inn at Craig Farm. He says he's gotten a surprisingly good response, with 30 to 40 new calls per month from interested travelers who heard of his inn by accessing the cellphone site.

"For people to find me, I have to make myself available any way I can," ...

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