E-tailer blogs aid branding, marketing and search

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E-tailer blogs aid branding, marketing and search

05-06-2007, 10:25 AM,

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Kristijntje Offline

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E-tailer blogs aid branding, marketing and search

Quote: When Steve Spangler created a blog to boost search engine rankings for online store SteveSpanglerScience.com, he had no idea it would set off an amusing fad that would substantially boost sales of a popular mint candy and generate a question on Who Wants to Be a Millionaire?

Spangler, a Denver-based science educator and entrepreneur, has sold science-related toys and equipment online since 2002 and operated the blog since 2004. By choosing to launch a blog as a tool to better educate and relate with customers, he created a marketing platform that has led to increased sales, enhanced branding and elevated status as an expert in the field. And it all started with the blog serving as the launching pad for more Web 2.0 technologysocial networking and online videothat propelled SteveSpanglerScience.com into the stratosphere...

full article: http://www.internetretailer.com/article.asp?id=22244

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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