Long Tail Search Engine Optimisation

[mandy]

In highly competitive markets using only generic key phrases simply does not guide enough traffic to your site, or it takes too long to get good listings for that phrase.

The answer… Long Tail Optimisation.

Long tail optimization caters for those less generic key phrases, which are generally more descriptive and less searched. People searching on longer phrases tend to know exactly what they are searching for, which in turn leads to higher conversion rates. This optimisation technique could prove the difference in developing a more profitable site...

full article: http://www.justsearching.co.uk/JustBlog/...ation.html