Marketing on Twitter

[mandy]

1. Twitter's description: A global community of friends and strangers answering one simple question: What are you doing? Answer on your phone, IM or right here on the web! In a May 22, 2007 NY Times interview, Twitter co-founder, Evan Williams, said: "Twitter is best understood as a highly flexible messaging system that swiftly routes messages, composed on a variety of devices, to the people who have elected to receive them in the medium the recipients prefer. It is a technology that encourages a new mode of communication…"

2. My description: Microblogging meets global social networking. All the ways you connect digitally -- instant message, email, SMS/mobile, web -- combined with your select network or populating globally with a 140 character-limit. The short form is a big part of the function. Twitter is an active stream and archive of brief thought bursts bound to expedite and influence taste, news, popular culture and perhaps even where you'll dine tonight or in the near future and with whom.

full article: http://imediaconnection.com/content/14859.asp