Review of PhotoShow 5

[Kristijntje]

Getting potential customers to your Web shop is just half the battle. The other challenge is delivering compelling content to them once they are there. A bunch of static photos certainly won't do the trick, especially for e-tailers with visually-based products or services, but most small businesses don't have the expertise or resources to deploy a host of interactive Flash-based animations to liven things up.

Besides, Flash is generally ignored by search engines, which are designed primarily to index HTML text. So, what's a Web shop owner to do to add some pop to their product displays?...

full article: http://www.ecommerce-guide.com/news/article.php/3677836