Turning Your Driver's License Into A Debit Card

[mandy]

Aurora Bisig is a big believer in retailer discount cards. At her last count, she had a dozen—from Sam's Club (WMT) to nearly every grocery store in Central Texas. So this March, when the Austin (Tex.) insurance agent pulled into a gas station for a fill-up and saw a sign promising an additional 10¢ off per gallon for signing up with a new e-payment program, she was interested.

She was also pleased to learn that the "RollbackPrice" program wouldn't require her to add another piece of plastic to her overstuffed wallet. Instead, after entering her driver's license number and bank account information online with a two-year-old company called National Payment Card (NPC), she'd be able to pay for gas just by swiping her driver's license (linked directly, via the existing magnetic stripe, to her bank account), and entering a personal identification number.

Gas-station owners are pleased with the program too. Because NPC processes the payment as an e-check with the Automated Clearing House (ACH), a network most commonly used for direct deposits, participating retailers bypass credit card companies such as Visa and Mastercard...

full article: http://www.businessweek.com/smallbiz/con...op+stories