Generating Interest on eBay with Pricing and Price Changes

[mandy]

. Try jarring buyers' eyes with some unexpected numbers in an opening bid, like $0.43 or $0.37. Since a low opening bid is in effect a token bid, $0.43 or $0.37 is the same as $0.01 from the seller's perspective. But either of these is new, or at least different, to buyers - different enough to make them notice.

Odd numbers in higher opening bids can get attention, too: $7.38 rather than $7.50, for example. Because of the retail pricing structures we all grew up with, most of us have a tendency to use -49, -50, -95, -97, -98, or -99 when we set a dollar fraction in a bid, so any number other than those is likely to stand out...

full article: http://www.auctionbytes.com/cab/abu/y207...bu0191/s02