Online Ad Spending Rose 35% in 2006

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Online Ad Spending Rose 35% in 2006

05-25-2007, 08:49 AM,

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mandy Offline

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Online Ad Spending Rose 35% in 2006

Quote:Internet advertising grew by about 35 percent in 2006, according to a new study that suggests companies and their advertising agencies are increasingly embracing the Web as a viable place to build brands and sell goods...

The growth trend will continue, predicted IAB President and CEO Randall Rothenberg, "as marketers allocate more of their total marketing dollars to interactive and the industry delivers effective and innovative platforms for connecting with consumers."

IAB believes search, display, classifieds and lead generation will keep growing "at a healthy rate," and prices for both performance-based and impression-based ads will keep increasing...

full article: http://ecommercetimes.com/story/LzHCdexE...n-06.xhtml

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