The Key to Building Web 2.0 Websites: Give Up Control

[mandy]

Web 2.0 isn’t a set of technologies, but rather a set of three philosophies that include user contribution, openness and rich interfaces, each of which is important to explore in order to determine what Web 2.0 components might be effective for your brand.

This three-part series is a whirlwind tour through these three topics, with plenty of examples along the way, as well as advice on which ideas might work for you. Part 1 focuses on user contribution and how you can enable customers to effectively and actively contribute to your brand, website and business....

full article: http://imediaconnection.com/content/15070.asp