Retailer abandons her store to scare up sales on eBay

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Retailer abandons her store to scare up sales on eBay

10-17-2005, 07:29 AM,

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mandy Offline

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Retailer abandons her store to scare up sales on eBay

Quote:When Khrystyna Cusimano was looking for a name for her new costume business, she chose Nika's Costumes after her Labrador retriever who was diagnosed with cancer...

Just like Nika, Cusimano's 5-year-old business flourishes today. But unlike many stores, Cusimano doesn't have a traditional retail location. Her business operates on the Internet's largest online auction site, eBay...

...As she became more comfortable, she started to list more items. At first it was 10 items a week, then 20 items. Now Cusimano keeps about 500 eBay listings going at once. These days, she ships 50 to 100 items a day. She takes telephone orders as well.

Cusimano sells her items on eBay's auction site as well as on eBay Stores, a section of the online market that gives merchants their own virtual storefront.

... She has been able to boost sales from about $20,000 in her first year of business to about $80,000 a year now..

full article: http://www.app.com/apps/pbcs.dll/article...60336/1003

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