Ethics 101: a look at values and business practices for ecommerce businesses

[Kristijntje]

The online landscape changes quickly. Policing it is a big job. When the rules governing new opportunities online aren’t clear and enforcement isn’t around the corner, having a considered position on ethics in place, and spreading it throughout the organization, helps protect a retailer’s carefully guarded reputation.

“What’s good about having a code of ethics is having a broader ground for dealing with situations that can’t yet be defined,” Bateman says. “That’s highly relevant to the online space with the emerging models under Web 2.0.”...

full article: http://www.internetretailer.com/article.asp?id=22590