Masters of their domains

[mandy]

Dan Warner, chief strategy officer at Brisbane-based Dark Blue Sea Limited, is used to watching multimillion-dollar sales of domains such as Diamond.com and Vodka.com take the headlines. His story of a slow and steady accumulation of domains, bought for less than $7 and sold for thousands, day in and day out for several years, lacks get-rich-quick appeal. Yet this measured approach to domain accumulation has grown a $A5 million initial investment into a company with a market cap of $68 million.

His company holds the world's second-largest portfolio of domain names, with more than 550,000. NameMedia Inc., of Waltham, Massachusetts, has about 725,000. Together, these two companies hold more than 1 per cent of the world's domains.

Mr Warner recalls that just two years ago only 18 or 19 companies had more than 10,000 domains; today he estimates that 50 companies have portfolios of more than that size. "Everyone's been buying like mad," he says...

full article: http://www.smh.com.au/news/web/masters-o...31843.html