eBay's ad marketplace to launch auctions for airetime on US radio stations

[mandy]

Online auctioneer eBay said Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads.

The move, which puts eBay into competition with Web search leader Google's recent expansion into radio advertising, involved eBay partnering with Bid4Spots to power what it calls the eBay Media Marketplace for Radio.

All major radio operators have joined the radio ad auction market, including Clear Channel Communications, the largest U.S. radio advertising network..

full article: http://www.cnbc.com/id/19060649