Images May Get Your E-mailed Newsletter Blocked

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Images May Get Your E-mailed Newsletter Blocked

06-07-2007, 09:59 AM,

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mandy Offline

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Images May Get Your E-mailed Newsletter Blocked

Quote:Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.

User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider's ISP Deliverability Report Card.

Another reason e-mail gets blocked is that the "from" line contains numbers or symbols rather than an actual name, the study said.

According to the report, deliverability remains one of e-mail marketers' top challenges, and there are no easy fixes...

full article: http://multichannelmerchant.com/webchann...-05312007/

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