Are Blogging and Podcasting Fads or Fixtures?

[Kristijntje]

There's little doubt blogging and podcasting have changed the way many people communicate today. With content ranging from what was for breakfast to insightful and engaging discussions of key social and political issues, examples currently span the spectrum in terms of the value they provide.

Whether they will endure is another question. As the novelty of any new technology fades, it's not always clear whether it will remain in its original form, metamorphose into something completely different or even disappear altogether.

In this case, however, it seems safe to say that blogging and podcasting are here to stay. Not only that, but they could end up changing the very workings of the media...

full article: http://ecommercetimes.com/story/qKxymiOn...ures.xhtml