Wine Industry Embraces Ecommerce

[mandy]

Direct shipping over the Internet may be one of the best strategies for the Virginia wine industry to grow its reputation and boost its revenue, said G. Willis Logan, owner of the Virginia Wine of the Month Club, headquartered in Stanardsville, Va. "The Internet is integral, in terms of customer interaction, marketing and outreach," he said. "It provides a platform for us to identify new customers."..

At Stone Mountain Vineyards atop the Blue Ridge Mountains in Greene County, Va., general manager Chris Breiner often fills wine orders that come in through e-mail. He intends to add an e-commerce function on the vineyard's Web site soon.

"It's becoming more and more important because customers are increasingly using the Internet for shopping for everything," said Breiner...

full article: http://ecommercetimes.com/story/86mH2iIw...-Web.xhtml