What Google Doesn't Tell You About AdWords

[mandy]

Here are some key assumptions people make about how AdWords works:

• If you bid more than other advertisers, your ad will be placed at the top of the page.
• The same ad, pointing to the same page, with the same bid, will be displayed in the same place—irrespective of who placed it.
• Provided that Google doesn't warn you about the bid being too low, your ad will be shown to people searching for your keyword...

Now: Can you guess what these assumptions have in common? Most of them are wildly incorrect.

full article: http://www.brandweek.com/bw/magazine/fea...1003602683