10 Questions to Ask A Marketing Firm

[mandy]

Fortunately, there are plenty of marketing services organizations willing and able to help companies optimize their marketing strategies. Marketers can choose from among strategic interactive agencies, multivariate testing firms, web interaction and personalization managers and decision engines, to name a few. In the end, all these approaches share certain characteristics. Each leverages data to assist in making better marketing decisions. Each dynamically controls content to deliver more effective messaging. And each provides reports on the effectiveness of the measures. But, as the standard warning goes, results may vary.

Providers of marketing services today differ in approach, tactics, the scope of services they offer, and ultimately, in the outcomes they produce. Few offer clients the ability to not just improve their marketing results, but also to create and install systems that will transform the company into a learning organization, one that can make sense—and more effective use—of the deluge of data generated. In order to work intelligently and effectively with marketing solutions providers, marketers must first figure out whether the provider possesses the right capabilities and fit. Simply asking for answers to these ten questions can go a long way to providing the information and perspective needed to make a decision...

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