The Art of Writing eBay Auction Descriptions

[mandy]

True story: As a doctor was driving his daughter to school one morning, he glanced into his rear-view mirror and noticed that she had picked up a stethoscope he left on the back seat and put it around her neck. He was instantly filled with pride: His daughter was pretending she was a doctor, too. Then he heard her say these words into the end of the stethoscope: "Welcome to McDonald's. May I take your order?"

The point of that cute anecdote: Things aren't always what they appear to be. And so it is with online auctions. Put yourself in the buyer's shoes: If he's interested in an item you're selling, he has only your text and your photos to go on. A quality picture (or pictures) can be worth a thousand words, of course, but at the same time, it behooves you to write the most accurate, honest description you can.

Just like the words a news reporter, novelist, or insurance underwriter strings together, an auction listing should not be dashed off carelessly. The wrong word here or there can make a world of difference — and result in an unhappy customer, a refund check and sometimes a tarnished reputation...

full article: http://www.ecommerce-guide.com/essential...hp/3687711